The latest 3.0 styling version of Jessie J involves someone raiding BOY London, or maybe they are reintroducing the brand and she is their chosen vehicle. Who knows? At the age of 12 I wanted a BOY cap as worn by Chris Lowe of the Pet Shop Boys more than anything else; I never got one. Hey ho. For a further examination of the great stylistic and graphic decisions that the Pet Shop Boys have taken through the years please refer to Catalogue.